About Us

SOI, short for 'Sons of Immigrants', draws inspiration from the rich stories and journeys of migrants to Western Europe, North America, Australasia, and Scandinavia. Our mission is to creatively capture the essence of migrant communities – their traditions, values, and history – through everyday apparel. Unlike traditional streetwear and sportswear brands, SOI invests in the collective values of migrant communities, offering a premium alternative that looks clean and embodies the values of our customers.

Practically, this means we fearlessly take a political stance when necessary and are dedicated to ethically sourcing our products. We believe in providing a platform for voices from migrant communities, collaborating with influencers and customers to co-create our clothing range. In addition, we actively support projects aligned with our vision by partnering with charities.

At SOI, transparency and authenticity are paramount. While our long-term goal is to have full oversight of our sourcing and manufacturing processes, we are actively working towards this, partnering with suppliers who share our commitment to ethical standards. Join us in celebrating the diversity and resilience of migrant communities – explore our collections and be a part of our journey.